A family recipe: In the late 1980s, Mr. Arvind Joshi brought a large quantity of khoya (milk solids) home. His wife, Mrs. Madhuri Joshi (née Parchure), who came from a family of sweet makers in Hubli, used it to make Dharwadi pedhas, a local favorite.
Testing the waters: After getting a great response from family and friends, the Joshi family decided to sell their pedhas on a larger scale. They initially distributed their sweets to established shops across Pune to test the market.
The first shop: Encouraged by the increasing demand, Arvind Joshi set up a small 4×4 roadside stall near Alankar Police Chowki in Kothrud in 1992. For four years, this small stall served thousands of customers and built the brand’s reputation for quality.
Formal establishment: The business was formally established in 1996 in partnership with Mr. Milind Joshi.
12980
Loyal Customers
24
Categories
12
Branches
230
Number of product varieties
Expansion & Building of the Unique Identity
Entering the dairy business: In addition to their sweets business, the Joshis also ventured into milk and khoya production by setting up a small milking unit in Roha village.
A new partner: Around 1996, the business journey saw a turning point when Milind Parchure, Arvind Joshi’s brother-in-law, joined the business. Mr. Arvind Joshi later left the partnership, and the business has since been run solely by Mr. Milind and his wife, Mrs. Sukhada.
First full-fledged shop: The founders opened their first large shop at Bharatkunj Society in Erandwane, marking the beginning of their multi-outlet journey.
Automation: Over the years, the company has evolved its manufacturing processes, transitioning from manual to largely automated production to meet the growing demand while maintaining quality.
Modernization: Today, Joshi Sweets boasts Twelve shops, a hotel called Joshi Upahargruha, and a centralized kitchen. The brand has consciously avoided franchising to ensure that the quality and freshness of their products are never compromised.
Our Vision
Our society is becoming more and more multicultural every day with the boundaries between regions and cultures being blurrier each passing day. To fulfil the demands of this changing customer base, we have accommodated various delights from other regions in our menu. We envision being a brand that is able to encompass all the demands of changing times and to keep serving the best quality products made from the best quality in-house raw materials.
Our Mission
In the last 25-odd years, we have observed that people love authentic Maharashtrian and Indian Sweets. It had been a great uniting force between generations and cultures. It is our mission to put authentic Maharashtrian Sweets, Namkeens, and other delights on a global map. Our delights should be revered as much as Western dishes. The attention and appreciation are long-due and we will keep putting efforts towards our goal.
Our Values
Passion: We are extremely passionate about everything we do. We believe in efforts and not making easy money at the expense of our loyal customers. We are always focused on the changing landscapes of the market. We decided to embrace the technology when it was clear that it would complement our passion to serve the best products. Our passion is what keeps us going.
Quality
We believe that consistency in quality and service keeps you ahead of the competition. Over the years, we have always been asked to adopt the franchise model but we refuse since we believe in matching the safety standards and quality standards for each and every customer that walks into our shops.
Integrity & Accountability
We are aware that it is our responsibility to put ethical practices in place in whatever we do. It is our duty to make sure we cause no harm to the people or the planet. It is the only way to gain the trust of our customers. Be it our support staff, or anyone in the Joshi Sweets’ extended family of workers, we always make sure the needs and demands of our customers are met and a visit to our shop should be a pleasant and welcoming experience.
Staff Management
A brand’s accountability is often tested with regard to how it manages the support staff; be it the laborer’s or the suppliers. At Joshi Sweets, we take care of our labourers and suppliers in great measure. We understand that the accommodation, medical expenses, hygiene, and safety of our labourers are our responsibility and we never compromise on any of the above.
